Advertising captcha

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I was roaming about the internet the other day when I came across a captcha that had a company slogan instead of the typical distorted text.  I thought it was a pretty interesting concept and made my way over to Solve Media to check it out.

According to their intro video adding your branding to a captcha is much more engaging and results in a greater rate or retention for the user than traditional banner ads.  They also said that typing in slogans is faster for users than trying to type in that mushed up text that traditionally appears in captchas.  Sounds reasonable enough to me, but regardless I thought it was a really interesting concept to add in more advertising without adding more clutter.

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